The little blue box that captures the heart of every girl

Khunnais,

Yesterday I went to via della Spiga to bid a farewell, and bought some stuffs (like some Prada & Balenciaga bags) for others. One shop I went for myself was Tiffany & Co. I don't know how many times I passed it and never went in. How strange when I came to think of it.

Then again, yesterday I went there coz I got the little blue box as a farewell gift from my colleagues. Very thoughtful gift indeed. Bravi to them. The gifters mentioned to me a thousand times that I could exchange if I didn't like the model. And so I went to the shop to exchange it. Good that I did my homework. I went into the website, looked up that very model I got as a gift and looked up to the ones that I might want to exchange.

I came down to 3-4 models of necklaces. One was the famous open heart pendant. One was the thin Tiffany heart & key pendant. One was the peace & bird pendant. And one was the Return to Tiffany heart thick pendant. This really helped coz you wouldn't be able to look at every model once you are in the shop.

When I was there, there was a small queue inside the shop to get the salesperson's assistance. But I waited just a while. (I walked pass the shop one hour later and saw a very long queue even outside of the shop.) Then I asked for these models (with that many people, no way I can try more than 4-5 different models) and eventually settled for Return to Tiffany heart pendant. Very classic Tiffany. Love it. Can't believe how the little blue box can make me so happy and feel a little like Audrey Hepburn. Then I thought... that's the brand experience Tiffany is able to capture. How powerful.

Then I looked around. I noticed that there were barely a single customer like me. Mostly they were either mom buying for daughter, boyfriend buying for girlfriend with girlfriend choosing, boyfriend buying for girlfriend as a gift. Coz even a crazy shopaholic like me wouldn't buy a 200-euro silver necklace for myself on an impulse. Tiffany is a brand largely built on a gifting buying motive. The entry level products are not too expensive to buy as a gift, but too expensive to buy by yourself. Since you want to have it, but never buy it yourself, you always secretly (or openly) want someone to buy it for you. What a great marketing scheme that is!

Anyway, I'd like to shamelessly say that I'm also one of the victims. It's so cute...the necklace, the small little blue pouch holding it, the little blue box, and the white ribbon, oh the white ribbon. Someone might argue it's just an ordinary silvery necklace that is insanely overpriced. I suggest you watch "Breakfast at Tiffany's", and you'll understand better the preciousness of the little blue box.